RONALDO WILL TRAVEL TO GUATEMALA TO PROMOTE A BEER MARK
08/07/2003
RONALDO WILL TRAVEL TO GUATEMALA TO PROMOTE A BEER MARK
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The brazillian forward of Real Madrid, Ronaldo, will visit
Guatemala this week to promote the product of beer that hispais AmBev
began to produce and to distribute in Centroamerica, Their
has informed the director into marketing research of the
company/signature, the Argentinean Carlos Sluman.
"Ronaldo is extremely excited to come to Guatemala and to us it fills
of pride the fact to us of being able to give this gift to the
Guatemalans ", Sluman in press conference.
The player has predicted to arrive at Guatemala Thursday from
next week and Friday to a press conference to about 300 journalists from
the region to visit a tourist place like the ruins of
Tikal, the Old collonial Guatemala or the Lake of Atitlan.
Several acts
At the saturday one played a party of golf with a
group of guatemalians, soon to start off for Madrid,
has needed Sluman. Ronaldo did not offer to play
football, since its contract prevents it.
The star participates in the promotion of the beer by an agreement
with Ambev, Co-patrocinador of the Confederation of brazillian football
and the selection of the champions world-wide.
Aggressive bell
In the beginning of May an aggressive bell to conquer
the market of Guatemala, where a plant of production
to distribute beer in Centroamerica and the Caribbean will grow.
Cerveceria has predicted to invest about 50 million of dolares in the
plant, located in the municipality of Teculutan, altogether with
CabCorp, distributor of Pepsi in Centroamerica, with which it has
signed an alliance.
The installation of the plant needed in the region about 40,000
distributors, 1,800 direct salesmen and aids and 680 workers in the
production |
Source:
as.com
Author: Conny Chammas